私人空间的景观化——以“沉浸式回家Vlog”为例

Private Spaces as the Spectacle:On the"Immersive Home Vlog"

近期在互联网平台上兴起的“沉浸式回家Vlog”本质上是一种由内容生产者按照都市主体想象加工出来的影像消费品。客观的物质空间被符号化地编码为美好生活的“拟像”,室内家居陈设呈现出去中心化的审美转向,反映出商品的物性被符号性所置换。视频叙事主体以去自我化的叙事方式,扮演符合都市集体想象的精致生活代理人;感性且差异化的私人生活,却以同质化、标准化的模式和叙事被展现。这一悖论既源于当代都市主体想象力和创造力的萎缩,又暗合了景观传播对强制性重复秩序的要求。主体围绕视频从事非物质劳动的过程,同时又向无数的他者贩卖关于精致生活的想象,从而引发无限的非物质劳动的景观制造,由此成为建构社会关系空间再生产的“新型水泥”。

"Immersive home Vlog"is essentially a kind of image consumer goods processed by content producers according to the imagination of urban subjects.The objective material space is symbolically encoded as the simulacra of a better life,and the indoor household furnishings present an aesthetic turn of outward centralization,reflecting that the physical property of commodities is replaced by the symbolic property.The narrative subject of the video adopts the narrative way of deself-orientation,trying to act as an exquisite life agent in line with the urban collective imagination,and invites the object(audience)to react on behalf of the subject(photographer).The perceptual and differentiated private life is presented in a homogenous and standardized shooting mode and narrative content.This paradox not only originates from the atrophy of the imagination and creativity of the contemporary urban subjects for real life,but also coincides with the requirements of the mandatory and repeated order of landscape communication.The production,acceptance and dissemination of video constitute the process of the subject engaging in immaterial labor.While the subject is producing and consuming itself,it sells the imagination of exquisite life to countless others,thus triggering the infinite landscape manufacturing of immaterial labor.By manipulating the vision and desire of the subject,the landscape encoded by capital becomes new cement for the reproduction of social relations space.