铸牢中华民族共同体意识的全媒体精准传播

Precise Communication Strategies for Consolidating a Strong Sense of Community for the Chinese Nation in the All-media Era

铸牢中华民族共同体意识是习近平新时代中国特色社会主义思想的重要内容,全媒体语境下铸牢中华民族共同体意识面临着全员参与、全程革新、全息展露和全效呈现的传播格局。面对全媒体时代传播主体公信力受到冲击、传播内容影响力出现削减以及传播效果引导力遭到消解等系列挑战,可以从传播主体、传播内容、传播方式和传播效果等多个维度协同推进,精准施策,构建契合全媒体发展要求的铸牢中华民族共同体意识传播策略体系。

“Consolidating a Strong Sense of Community for the Chinese Nation”is an important part of Xi Jinping’s thought on socialism with Chinese characteristics for thenew era.It is faced with communication pattern of full participation,full innovation,holographic display and full-effect presentation in the all media era,and challenges such as the distrust to the communication subjects’credibility,the reduction of the communication influence and the digestion of the communication effect in the context of consolidating a strong sense of community for the Chinese nation.We can build a communication system of consolidating a strong sense of community for the Chinese nation from the multi-dimensional aspects of communication subject,communication content,communication mode and communication effect so as to meet thedemands in the all-media.