基于沉浸式体验的文旅空间数物融合实施路径研究

RESEARCH ON IMPL EMENTATION PATH OF DIGITAL-MATERIAL INTEGRATION IN CULTURAL TOL JRISM SPACE BASED ON IMMERSIVE EXPERIENCE

在文旅空间发展遭遇困境和数字文旅不断发展的背景下,游客对丰富数字场景的需求日益增加。针对当下文旅空间存在的体验方式单一、游览过程重复、互动方式局限等问题,本文从沉浸式体验的三个特征——包裹感、游戏性和互动性——切入,提出通过技术强化包裹感、游戏联动体系构建和全流程的互动体系构建,来串联文旅空间数物融合的各个环节,以期为后疫情时代文旅行业的复苏和发展提供一定的参考。

In the context of the dilemma of the development of cultural tourism space and the continuous development of digital cultural tourism,tourists'demand for rich digital scenes is increasing.In response to the problems in the current cultural tourism space such as monotonous experience,repetitive tour process and limited interaction,this paper,based on immersive experience concept,proposes three ways to link various aspects of digital-material integration in cultural tourism space,namely,strengthening the sense of wrapping with technology,building a game linkage system,and constructing a whole-process interaction system,with the aim of providing some reference for the recovery and development of the cultural tourism industry inthepost-pandemic era.