公益海报设计中叙事的时空属性及应用方法研究

STUDY OF SPATIO-TEMPORAL ATTRIBUTES AND APPLICATION METHODS OF NARRATIVE IN PUBLIC SERVICE POSTER DESIGN

公益海报拥有重要的社会意义与广泛的影响力。将叙事思维引入公益海报,并在其二维空间中构建叙事性结构,能够有效避免公众对海报信息的误解,同时提升公益海报的信息传达效果。本文首先从时间、空间以及时空维度,分析了公益海报设计叙事的时空属性特征;继而结合相关实际案例,探索了在公益海报设计中进行叙事的基本原则和应用方法。

Public service posters have important social significance and wide influence.By introducing narrative thinking into public service posters and constructing narrative structures in two-dimensional space,we can effectively avoid the public's misunderstanding of the posters information and enhance the message communication effect of public service posters.This paper firstly analyzes the spatio-temporal attributes of narrative in public service poster design in terms of time,space and spatio-temporal dimensions;then explores the basic principles and applicationmethods ofconstructing narrative in public service posterdesign with relevant actual cases.