手机App界面动效设计策略研究

RESEARCH ON MOBIL E PHONE APP INTERFACE MOTION DESIGN STRATEGY

随着信息技术的发展,源于动画的动效设计不再局限于影视领域,开始越来越多地出现在互联网和各类移动端应用中。如今,科学合理且富有感染力的动效设计因能赋予App流畅的过渡引导、高效的反馈效果、清晰的层级关系以及独特的品牌认知,已成为了智能手机App交互设计的重要组成部分。本文通过分析动效设计在手机App界面中的作用,提出了“遵循运动规律、保持一致性、避免过度设计”的动效设计策略,旨在提升动效设计的效果,进一步优化移动终端的用户使用体验,从而提升手机App的品牌价值。

With the development of information technology,animation-based motion design is no longer limited to the field of film and television,but increasingly appears in the Internet and various mobile applications.Nowadays,reasonable and infectious motion design has become an important part of smartphone app interaction design,because it contributes to the smooth transition guidance,efficient feedback effect,clear hierarchical relationship,and unique brand recognition of mobile phone apps.By analyzing the role of motion design in mobile app interface,this paper proposes the design strategy of following the law of motion,maintaining consistency and avoiding excessive design,with the aim of improving the effect of motion design,optimizing the mobile end-user experience,and thus enhancing the brand value of mobile apps.