基于旅游数字足迹的环巢湖旅游流网络结构特征研究

Research on the Structural Characteristics of Tourism Flow Network around Chaohu Lake Based on Tourism Digital Footprint

乡村旅游蓬勃发展,使得城乡地区旅游流正在发生微妙变化。以旅游数字足迹为来源,基于UCINET 6.212软件构建环巢湖城乡旅游流网络,并结合桑基图与社会网络相关指标对其网络结构特征进行分析,得出以下结论:环巢湖旅游呈现出季节性特征明显、逗留时间短的时间特征,在空间邻近节点间呈现访问频次高和以特色旅游资源景观为导向的空间特征;整体网络规模高但密度低,网络结构不平衡,呈现出“大分散,小集聚”的特征,核心节点对边缘节点带动作用不强;姥山岛、三河古镇等节点位于网络中的核心地位,拥有着更多的竞争机会且非替代性优势明显。建议加强保护核心景点资源,提高边缘景点知名度,提升核心与边缘节点的联动效应。

With the booming development of rural tourism,subtle changes in tourism flows in urban and rural areas have emerged.With the help of UCINET 6.212 software,we construct a network of urban-rural tourism flow around Chaohu Lake,and analyze its structural characteristics by combining Sankey diagram and social network related indexes,and draw the following conclusions:the tourism around Chaohu Lake shows seasonal characteristics,temporal feature characterized by short stay,and spatial characteristics that are high frequency of visits among neighboring nodes and tourism resources of landscape with local color.The overall network is large in scale but low in density,and its structure is unbalanced,showing the characteristics of“scattered on the whole while gathered in certain parts”,and the core nodes do not have a strong driving effect on the edge nodes;the nodes such as Loushan Island and Sanhe Ancient Town are located in the core position in the network and have more competitive opportunities and obvious advantages of irreplaceability.It is recommended to strengthen the protection of core attractions,improve the visibility of edge attractions,and enhance the linkage effect of core and edge nodes.