基于SCP范式的健身服务业高质量发展:契机·实践·进路

High-quality Development of Fitness Service Industry Based on SCP Paradigm:an Opportunity to Practice the Road

研究运用文献资料、案例分析等研究方法,基于SCP范式Keep和Peloton进行多维度的分析。研究认为:健身服务业高质量发展的时代契机包括:1)政策支持引领健身服务业的高质量发展、2)市场需求激发健身服务业的产品服务创新、3)科技发展助力健身服务业的业态升级、4)产业融合促进健身服务业的产业结构优化。基于对Keep与Peloton的案例分析,借鉴二者的实践经验,提出如下推进路径:制定产业发展导向性政策,充分释放产业发展活力;加快产业融合发展的步伐,驱动产业结构优化调整;完善数字技术的创新投入,繁荣健身服务消费市场;打造企业特色品牌文化,构建特色市场营销模式。

Case analysis and multidimensional analysis based on the SCP paradigm Keep and Peloton.Research that:the era of fitness services of high quality development includes:1)policy support leading the quality development of fitness services,2)market demand stimulate fitness service product innovation,3)the development of science and technology power fitness service industry upgrade,4)industrial integration to promote fitness services industrial structure optimization.Based on the case analysis of Keep and Peloton and the practical experience of both,the following promotion paths are proposed:formulate industrial development oriented policies,fully release the vitality of industrial development;accelerate the pace of industrial integration development,drive the optimization and adjustment of industrial structure;improve the innovation input of digital technology,flourish the fitness service consumer market;build the enterprise characteristic brand culture and construct the characteristic marketing model.