京杭大运河江苏北段旅游资源协同利用策略研究

Research on Strategies for Collaboratively Utilizing Tourist Resources in Jiangsu Northern Section of the Beijing-Hangzhou Grand Canal

京杭大运河沿线城市旅游业蓬勃发展,已成为经济社会发展的新亮点、人民美好生活的新载体。江苏徐州、宿迁、淮安和扬州四个辖区市境内的京杭大运河作为南北水运的主动脉,孕育了汉文化和淮扬文化,具有较高的文化和旅游研究价值。在分析京杭大运河江苏北段旅游资源各市特色和开发现状之后,阐释了四个辖区市旅游资源协同利用的原因,提出了协同建立保护利用机制、协同开发旅游文化资源、协同推动生态建设与旅游融合、协同加强文化遗产保护和协同推进旅游品牌传播等方面的策略建议,以期为这一段旅游资源整体性、计划性、系统性、长远性和协调性开发提供一定的参考价值。

Tourism in the cities along the Grand Canal has been flourishing,becoming a new bright spot in economic and social development and a new carrier of people's good lives.The Grand Canal in Xuzhou,Suqian,Huai'an and Yangzhou,as the main artery of the north-south water transport,has giv⁃en birth to the Han culture and Huaiyang culture,which are of high cultural and tourist research val⁃ue.On the basis of explaining the local characteristics and the current situation of the development of the tourism resources in the northern section of the Grand Canal,this paper illustrates the reasons for the collaborative utilization of the tourist resources in the four cities,put forward some strategic sugges⁃tions:collaboratively establishing protection-utilization mechanism,developing tourist and cultural resourc⁃es,propelling ecological construction and tourist integration,strengthening cultural heritage protection and promoting the spread of tourist brand etc.,hopefully offering advices and suggestions for develop⁃ing it in an integrated,planned,systematic,long-term and collaborative way.