传统电视文化类节目的创新路径——以河南卫视“中国节日”系列节目为例

Innovative Path of Traditional TV Cultural Programs——ake Henan Satellite TV’s Series of “Chinese Festivals” as an Example

2021年,河南卫视以“中国节日”为主题,先后推出《2021年河南卫视春晚》《元宵奇妙夜》《清明奇妙游》《端午奇妙游》等七档系列节目,以中国传统节日为核心,运用先进技术为观众营造出一场场奇观盛宴。本文以媒体奇观为理论基础对“中国节日”系列节目进行研究,从视觉奇观、叙事奇观、互动奇观和消费奇观四个方面对其奇观现象进行分析,并从市场、娱乐和时代三个角度对其奇观意义进行解码,对当下“中国节日”系列节目所创造的媒体奇观的启示进行思考,探索更好地讲述中国故事,传播中华文明的创新路径。

In 2021,Henan Satellite TV,with the theme of“Chinese Festivals”,successively launched seven series of programs,including 2021 Henan Satellite TV Spring Festival Gala,Wonderful Lantern Festival Night,Wonderful Tour of the Qingming Festival and Wonderful Tour of the Dragon Boat Festival.With Chinese traditional festivals as the core,it used advanced technology to create wonders for the audiences.Based on the theory of media spectacle,this paper expounded the media spectacle of the series of“Chinese Festivals”,analyzing its spectacle phenomenon from four aspects:visual spectacle,narrative spectacle,interactive spectacle and consumption spectacle,and explored the significance of spectacle from the perspectives of market,entertainment and times.Finally,it proposed to be alert to the“pseudo culture”dilemma of consumer society.