摘要
分析中国广电5G发展初期有利因素和不利因素,提出夯基策略、燎原策略、补短策略、差异化策略等商业化运营策略,以移动优先、固移融合、公集融合、特色运营三融合等为战略,打造特色广电5G内容和服务、差异化应用。实现集约化运行和管理。
Analyze the favorable and unfavorable factors in the early stage of China's radio and television 5G development,and propose commercial operation strategies such as foundational strategy,prairie fire strategy,shortcoming strategy,and differentiation strategy.Create characteristic radio and television 5G content and services for the design and differentiated applications.Realize intensive operation and management.
作者
孙琦
孙俊
高卿
刘家瑞
SUN Qi;SUN Jun;GAO Qing;LIU Jiarui(Machinery Industry Information Research Institute,Beijing 100010,China;China Radio and Television Network Co.,Ltd,Beijing 100010,China;Hubei Radio&Television Station,Wuhan 430061,China;School of Communication,Wuhan Textile University,Wuhan 430061,China)
出处
《中国有线电视》
2023年第4期23-28,共6页
China Digital Cable TV
关键词
广电网络
商业运营
运营思路
radio and television network
municipal level
commercial operation