乡村振兴背景下电视问政类节目创新研究

Research on the Innovation of TV Political Programs under the Background of Rural Revitalization in the Era of Integrated Media

通过了解全国首档乡村振兴主题的电视问政类节目播放情况,对乡村振兴背景下电视问政类节目创新方向以及节目设计及规划进行研究。提出乡村振兴背景下电视问政类节目创新可以从多个角度入手进行乡村振兴热潮的烘托,增加对民生热点的关注,实现融媒体与政府多平台的电视节目融合,创新电视问政类节目的传播方式和内容,营造良好媒体环境与舆论氛围等措施。乡村振兴背景下电视问政类节目播出获得较大的社会反响,必须充分发挥出融媒体时代特征,促进乡村振兴发展。

This article studies the creative direction,program design,and planning of TV political programs under the background of rural revitalization by understanding the broadcasting situation of the first TV program on rural regeneration in the country.It is proposed that under the experience of rural revival,the innovation of TV political programs can start from multiple angles to set off the upsurge of rural revitalization,increase attention to people's livelihood hotspots,realize the integration of media and government multi-platform TV programs,and innovate the integration of TV political programs—communication methods and content,creating a good media environment and public opinion atmosphere and other measures.In the context of rural revitalization,the broadcast of TV political programs has received significant social repercussions.It is necessary to give full play to the characteristics of the era of media integration and promote the development of rural revitalization.