融媒视域下红色文化影像传播策略探析

Exploration of Red Culture Visual Communication Strategy in the Perspective of Fusion Media

红色文化是在中国共产党领导下,由共产党人和人民群众创造并为之奋斗的先进文化。在融媒时代下,红色文化与影像传播发展的过程中,如何有效提高红色文化的传播效果,通过影像化手段实现广泛传播,充分发挥红色文化的传播价值,成为当前的研究热点。以经验性研究为基础,分析红色文化影像传播现状和传播价值,在剖析当前红色影像传播困境的基础上,从传播内容、传播方式、传播环境3大环节提出融媒视域下红色文化影像传播策略。

Red culture is an advanced culture created and fought for by Communists and the masses of people under the leadership of the Communist Party of China.In the era of media fusion,in the process of red culture and image communication development,how to effectively improve the communication effect of red culture,realize widespread dissemination through image means,and give full play to the communication value of red culture has become a current research hotspot.Based on empirical research,this paper analyzes the current situation and the importance of red cultural image dissemination.It examines the current predicament of red image dissemination.It puts forward the dissemination of red artistic images from the perspective of media fusion from the three links of dissemination content,methods,and environment.