高职院校商文化实践平台建设探讨

Discussion on business culture practice Platform construction in higher Vocational Colleges under the background of“Double High Plan”

将商文化实践平台的实体教学平台、数字网络平台、社团实践平台建设有机结合,探讨平台建设的意义、路径和内容,以此为基础建设的实践平台可以更好地培养商科学生的人文素养,使学生了解商贸文化的发展历程,优化市场营销专业的人才培养目标,改革市场营销专业的实践教学模式,提升高职院校实践教学效果。

As the national"Double High Plan"construction unit,the marketing professional group has been selected as the high-level professional group construction unit,which focuses on the practical teaching in the process of talent training.Shang cultural practice platform entity teaching platform,digital network platform,community practice organic combination of platform construction,discusses the significance of platform construction,the path and content,after the completion of the practice of platform can better cultivate business students humanities quality,causes the student to understand the development of commercial culture,better optimized marketing professional talent training goal,Reform the practical teaching mode of marketing specialty and improve the practical teaching effect in higher vocational colleges.