跨境电商背景下跨文化交际能力提升研究——以商务英语专业为例

Research on the improvement of intercultural communication competence in the context of cross-border e-commerce

跨境电商因不受时空限制,在全球疫情时代成为支持经济“外循环”的发动机之一,而跨文化交际能力事关跨境电商业务的成败。跨境电商从业人员是商务英语专业非常对口的就业方向,文章从分析跨境电商发展背景出发,提出跨文化交际能力提升的策略,以期提高商务英语专业学生的跨文化交际能力,为将来的就业打下基础。

Since cross-border e-commerce is not limited by time and space,it has become one of the engines supporting the“external circulation”of the economy in the era of global epidemic,and cross-cultural communication ability is crucial to the success or failure of cross-border e-commerce business.Cross-border e-commerce is a very suitable employment direction for business English majors.Based on the analysis of the development background of cross-border e-commerce,this paper puts forward strategies to improve the intercultural communication ability of business English majors,in order to improve the intercultural communication ability of business English majors and lay a foundation for future employment.