基于服务接触的乡村旅游服务过程管理

Rural tourism service process management based on service contact

乡村旅游是乡村振兴和新农村建设的重要模式。文章在服务接触理论的基础上,根据服务接触度分类剖析乡村旅游服务过程,并对服务过程中的关键服务接触点——服务人员、有形展示、网络接触展开问题分析,探索乡村旅游服务过程优化管理的路径,以期提升乡村旅游服务质量,保障乡村旅游产业的健康发展,助力实现乡村振兴。

Rural tourism is an important mode of rural revitalization and new rural construction.Article on the basis of the viewpoint of service contact theory,according to the service contact classified rural tourism service process,and the key service contact service personnel,tangible display,network contact problem analysis,explore the rural tourism service process optimization management path,in order to improve the quality of rural tourism service,guarantee the healthy development of rural tourism industry,realize the rural revitalization.