论大数据对当代大众文艺创作审美性的影响

On the Impact of Big Data on the Aesthetics of Contemporary Popular Literary and Artistic Creation

当前人类所处的时代是一个大规模生产、分享、应用数据的“大数据时代”,大众文艺创作在大数据技术作用下正在经历深刻的变革。一方面,大数据能够科学预测用户的审美需求,助力大众文艺一定程度上实现“定制化创作”,也能够与人工智能相结合,赋能更多好作品,实现科技与文艺的深度融合。另一方面,在大数据技术作用下,文艺创作呈现出模式化、同质化的倾向,对技术的依赖程度显著提高。只有合理运用大数据,将科技之便利与人文艺术之魅力深度结合,才能创作出更多真正具有审美价值的文艺作品,推动我国文化产业健康发展。

At present,mankind is entering a"big data era".In this era,the date can be large-scale producted,shared and applied.The popular literature and art creation is undergoing profound changes under the action of big data technology:on the one hand,the big data can scientifically predict the users'aesthetic needs and helppopular literature and art creator to realize"customized creation"to a certain extent;It can be combined with artificial intelligence to enable more good works,and realize the deep integration of technology and literature and art.On the other hand,under the influence of big data technology,literary and artistic creation shows a tendency of modularization and homogenization,and the dependence on technology is significantly enhanced.Only by making rational use of big data and deeply combining the convenience of technology with the charm of humanities and art can people create more truly aesthetic literary and artistic works and promote the healthy development of China's cultural industry.