博物馆教育活动评估实践研究——以“海难逃生”亲子活动为例

Practical Study on the Evaluation of Museum Educational Activities:Take the Parent-Child Activity of Shipwreck Survival as an Example

博物馆作为公民终身教育的重要场所,对全民文化素养的提升发挥了重要作用。为增强博物馆的教育影响力和实效,理应开展观众研究,对博物馆教育活动进行评估。本研究以上海中国航海博物馆“海难逃生”亲子活动为例,运用小测验法、问卷调查法,辅以观察法,对青少年参与博物馆教育活动的学习效果和感受进行评估。研究结果发现:该活动儿童喜好度达86%,家长满意度达98%,儿童和家长对教育产品的选择存在一定偏差;儿童的年龄、感兴趣程度、先前经验、博物馆展品陈列等因素都会对学习效果产生影响;根据评估结果与分析提出引导家长深度参与、活动分众精细化、加强展品陈列儿童友好性、活动流程动线优化等针对性改进建议。

Museums,which offer education for a lifetime have played a significant role in improving citizens cultural literacy.In order to enhance the influence and effectiveness of the education of museums,it is necessary to carry out the researches on their visitors and the evaluations of their educational activities.This paper uses the Shipwreck Survival parent-child activity of the China Maritime Museum as an example to evaluate the results and experience of teenager participants in educational activities of the museum.Approaches used in this evaluation were mainly quizzes and surveys,supplemented by observations.The study shows that the preferences of the activity were up to 86%by children and 98%by their parents respectively,indicating a different preference on educational activities between the two groups.The factors contributed in the learning results include the children's age,level of interest,previous experience of the similar activity,and display of the exhibition.Based on the results of the evaluation and the analysis,a group of specific suggestions are offered.They include further involvement of the parents,elaboration of future activities,enhancement of the child-friendly display of the exhibition,optimization of the activity process,and so on.