智能互联时代舆论治理的价值重构

Reconstructing the Value of Public Opinion Governance in the Age of Smart Internet

当前社会热点事件上升为意识形态论争的频率加大,公众舆论泛政治化、泛娱乐化倾向日益严重。准确分析和把握当前主流意识形态传播过程中面临的舆论现实困境,尤其是对噪音与非理性因素的舆论治理尤为重要。作为一种新兴技术,ChatGPT可以在舆论分析、情感识别、信息过滤、风险预测等方面为政府和企业的舆论治理提供支持。ChatGPT的发展为舆论研究提供了新的工具和思路,将对新闻传播领域的人才培养和研究实践产生长远的影响。

The frequency of social hotspots rising into ideological debates has increased,and the tendency of pan-politicization and pan-entertainment of public opinion has become increasingly serious.It is especially important to accurately analyze and grasp the current public opinion dilemma faced in the process of mainstream ideological communication,especially the public opinion management of noises and irrational factors.As an emerging technology,ChatGPT provides support for governments and enterprises in public opinion governance in terms of public opinion analysis,sentiment identification,information filtering,and risk prediction,etc.The development of ChatGPT provides new tools and ideas for public opinion research,and will have long-term impact on talent training and research practice in the field of journalism and communication.