理解虚拟媒介:直觉化形塑及其逆向

Understanding Virtual Media:Intuitive Shaping and Its Reverse

在美学维度,虚拟媒介不仅是一个虚拟技术系统,还是一个直觉技术系统。虚拟媒介借助数据、隐喻、舆论、信用、美感等多样施控元素介导社会运行系统,已然在舆论监督、信用评价、道德约束、质量控制、市场经济等诸多方面间接地发挥形塑社会的作用。在此过程中,虚拟媒介赋予了制造技术和使用技术的新意义与新伦理,彰显出虚拟媒介形塑社会的虚拟性、互动性、身体性、图像性、自律性等显著直觉表征,进而发挥了舆论引导、全员监督与秩序重建的社会文明效能,但也隐现出有悖于社会文明发展的直觉伦理危机。为此,在自律、心理、环境和协同等视域重构虚拟媒介的文明伦序显得异常重要。

From the perspective of intuitive aesthetics,it is considered that micro-media is not only a virtual technology system,but also an aesthetic intuitive system.Virtual media mediates the social operation system with the help of data,metaphor,public opinion,credit,aesthetic feeling and other control elements.It has indirectly played a role in shaping society in many aspects such as public opinion supervision,credit evaluation,moral restraint,quality control and market economy.In this process,virtual media has given new meaning and new ethics to manufacturing technology and application technology.It has highlighted the remarkable representations and mechanisms of virtual media in shaping society,such as virtuality,interactivity,body,image and self-discipline,thus exerting the social civilization eficiency of public opinion guidance,supervision by all staff and order reconstruction.It also looms an intuitive ethical crisis that is contrary to the development of social civilization.Therefore,it is extremely important to reconstruct the civilization order of virtual media from the perspectives of self-discipline,psychology,environment and coordination.