歌德学院数字化产品开发发展对国际中文教育发展的启示

The Implication of Digital Products Development at the Goethe-Institute for the Development of International Chinese Education

2020年爆发的新冠疫情给国际中文传统教育模式带来巨大冲击,教育形态与学习方式发生深刻变革,国际中文教育在迎来新的发展机遇的同时也面临着巨大挑战。现如今国际社会对中文数字化学习产品需求仍然强盛。歌德学院数字化产品发展较为成熟,有官方学习网站访问量较多、德语学习APP类型多样、短视频网站教学资源丰富等特点,显示了数字化产品学习内容丰富实用、注重用户使用体验、为学习者提供个性化学习服务、寓教于乐、娱乐性强等优点,为国际中文教育数字化产品开发提供了产品开发要显示专业性、产品设计要具有趣味性、产品设计要注重用户体验、增加个性化学习机制等借鉴。

The outbreak of the new crown pneumonia epidemic in 2020 has brought great impact on the traditional education model of international Chinese,and profound changes have taken place in the form and learning mode of international Chinese education.The international China education is facing great challenges while ushering in new development opportunities.Nowadays,the international community still has a strong demand for Chinese digital products.Goethe College’s digital products are relatively mature in development,featuring at a large number of visits to official learning websites,diverse types of German learning apps,and rich teaching resources on short video websites,which demonstrate the advantages of digital products such as rich and practical learning content,emphasizing user experience,providing personalized learning services for learners,engaging in teaching and entertainment,and strong entertainment.It provides references for the development of digital products for international Chinese education,such as showing professionalism in product development,making product design interesting,emphasizing user experience in product design,and adding personalized learning mechanisms.