新消费背景下“消费心理与行为分析”课程思政教学探析

Analysis of Ideological and Political Teaching in the Course of“Consumer Psychology and Behavior Analysis”in the Context of New Consumption

消费心理与行为分析是高职财经商贸大类的专业基础课,课程教学内容与思想引领与消费领域的发展趋势、变革、创新等现象息息相关。在探讨挖掘新时代新消费背景中的思政元素的基础上,应将正确的价值引领渗透到课程思政教学设计与实践中,突显社会主义核心价值观教育,以为财商大类教师推进课程思政提供思路与借鉴。

Consumer psychology and behavior analysis is a professional basic course in the finance and commerce major in higher vocational education.The teaching content and ideological guidance of the course are closely related to the development trend,transformation,innovation,and other phenomena in the consumption field.On the basis of exploring the ideological and political elements in the context of new consumption in the new era,it is necessary to infiltrate correct value guidance into the design and practice of curriculum ideological and political education,highlight the education of socialist core values,and provide ideas and references for teachers in the major of financial intelligence to promote curriculum ideological and political education.