非职业化、公共性流失与平台化——新闻传播学视阈下“策展”语义动态的计算分析

De-professionalization,De-publicity and Platformization--A Computational Analysis of the Semantic Changes of Curation from the Perspective of Journalism and Communication

数字时代以来,来自博物馆学的术语“策展”被图书馆情报学、教育学、市场营销等多个学科引入作为应对数字化资源过载的方案。新闻业亦提出“新闻策展”一词,将其视作适应媒介生态变革的新型职业想象。本文使用神经网络文本挖掘方法,系统性地挖掘了“策展”概念进入新闻传播视域后与原生概念之间的潜层语义演变。研究结果显示,尽管新闻传播学科捕获“策展”一词的初衷是寻找新闻业社会角色的转型方案,但是与业界和学术界的期待相反,“策展”的语义正逐渐远离职业新闻从业者,被新闻场域中的新兴力量所收编,具体表现为“策展主体的非职业化趋势”“行为导向的公共性流失”和“内容的平台化”。

Since the digital age,the term"curation"from museology has been introduced by library information science,education,marketing and other disciplines as a solution to the overload of digital resources.The journalism industry also proposed the term"journalism curation"as a new professional imagination adapting to the transformation of the media ecology.After ten years of conceptual elaboration,theoretical construction,and empirical testing,the original concepts of curation and news communication are intertwined,and the driving curators,practical behavior,and content of curation have gradually evolved with the changes in the media ecology.This paper uses the deep learning neural network method to systematically excavate the latent semantic evolution between the concept of"curation"and other concepts after it entered the field of journalism and communication.The results of the study show that although the original intention of journalism and communication disciplines to capture the term"curation"is to find a solution for the transformation of the professional roles of journalists.Contrary to the expectations of the industry and academia,the semantics of"curation"is gradually moving away from professional journalists.The specific trend of curation could be describe as"de-professionalization of the curators","de-publicity of curation behavior"and"platformization of curatorial contents".