商业模式如何影响上市传媒公司绩效?——基于NCA和QCA方法的因素与机制研究

How does the Business Model Affect the Performance of Listed Media Companies?--Examining Factors and Mechanisms Through NCA and QCA Methods

论文以沪深两市上市的46家传媒公司为案例,运用必要条件分析(NCA)与定性比较分析(QCA)方法,从商业模式执行和商业模式创新出发,结合技术创新,寻找并解释影响上市传媒公司绩效的必要条件和充分条件。研究发现,作为商业模式执行能力之一的价值获取能力,是影响上市传媒公司绩效的必要条件。高绩效上市传媒公司有5种充分条件组态,非高绩效上市传媒公司有4种充分条件组态,高绩效上市传媒公司的条件组态和非高绩效上市传媒公司的条件组态存在不对称性。文章认为,传媒公司在关注商业模式创新的同时,更要重视商业模式的执行。

Taking 46 media companies listed in Shanghai and Shenzhen stock markets as cases,this paper studies the necessary and suficient conditions affecting the performance of listed media companies from the perspective of business model implementation and business model innovation,combined with technological innovation,and analyzes the reasons for the research results.It is found that value appropriation,as one of the business model implementation capabilities,is a necessary condition that affects the performance of listed media companies.There are 5 sufficient condition configurations for high performance listed media companies and 4 sufficient condition configurations for non-high performance listed media companies.There is asymmetry between the conditional configurations of high performance listed media companies and the conditional configurations of non-high performance listed media companies.Media companies should pay more attention to the implementation of business model while paying attention to the innovation of business model.