中国传统文化元素在现代包装视觉设计中的运用

The Application of Chinese Traditional Cultural Elements in Modern Packaging Visual Design

随着经济的飞速发展和文化的多元化,现代包装设计已不再局限于简单的功能性,越来越多设计师开始将中国传统文化元素融入到包装设计中,以此来弘扬中华文化,打造具有文化内涵的产品。本文从视觉传达角度出发,探讨中国传统文化元素在现代包装视觉设计中的运用,以期为设计师提供参考和启示。

With the rapid development of economy and the diversification of culture,modern packaging design is no longer limited to simple functionality.More and more designers are beginning to incorporate traditional Chinese cultural elements into packaging design,in order to promote Chinese culture and create products with cultural connotations.This article discusses the application of traditional Chinese cultural elements in modern packaging visual design from the perspective of visual communication,with a view to providing reference and inspiration for designers.