水墨元素在平面设计中的创新应用策略

Innovative Application Strategy of Ink Painting Elements in Graphic Design

本次研究将通过水墨元素在现代平面设计中的广告、标牌等应用做出探讨。其目的在于研究中国传统绘画在现代生活中的应用,在此基础上对平面设计的内容作出一定的丰富、对传统绘画形式作出一定的扩展,在原有的绘画内容中汇入新的时代元素,从而让传统文化在新时代中焕发出勃勃生机。文中介绍水墨元素在平面设计中的创新应用策略,以帮助设计师更好地利用水墨元素为设计作品注入更多的创意和灵感。在此基础上使作品质量承载更多的文化形式,让民族文化走上世界舞台,提高民族自信的同时,为传统优秀文化的传承提供一条新的渠道。

This research will discuss the application of ink elements in advertising and signs in modern graphic design.Its purpose is to study the application of the Chinese traditional painting in modern life,on this basis,make some enrichment to the content of graphic design,expand the traditional painting form,and integrate the new era elements into the original painting content,so that the traditional culture in the new era is full of vitality.This paper introduces the innovative application strategy of ink elements in graphic design,so as to help designers make better use of ink elements to inject more creativity and inspiration into the design works.On this basis,make the quality of the works to carry more cultural forms,let the national culture on the world stage,improve the national confidence at the same time,to provide a new channel for the inheritance of the traditional excellent culture.