陕西体育旅游文创产品的开发设计路径研究

Research on the Development and Design Path of Shaanxi Sports Tourism Cultural and Creative Products

随着旅游业在我国的快速发展,逐渐成为一个重要的经济产业,在社会发展及国民经济建设发展中占有重要的位置,而旅游文化创意产品的开发和设计也在新时期背景下成为推动旅游业健康发展的重要举措。这也要求各地区既要发展旅游,又要发展文化产业。陕西省作为我国的一个文化大省,也是我国较早开展体育旅游的地区之一,现阶段也在不断加强体育旅游文创产品的研发和设计,致力于打造“体育+旅游”“体育+文化”的新型产业链条,这对促进陕西省经济发展、精神文明建设等有着非常重要的意义。基于此,本文针对陕西体育旅游文创产品的开发设计进行简要探讨,并提出几点建议作为参考。

With the rapid development of tourism in our country,tourism has gradually become an important economic industry.It plays an important position in social development and national economic construction and development,and the development and design of tourism cultural creative products in the new era,it has become an important measure to promote the healthy development of tourism.This also requires all regions to develop both tourism and cultural industry.Shaanxi province as a big cultural province in China,is also one of the early sports tourism in our country,now in shaanxi province is constantly strengthen sports tourism culture and product development and design,also committed to build sports+tourism,sports+culture of new industry chain,to promote the economic development of shaanxi province,the construction of spiritual civilization has a very important significance.Based on this,this paper briefly discusses the development and design of Shaanxi sports tourism cultural and creative products,and puts forward some suggestions as reference.