文化旅游与皮革产业的有机结合——以狮岭皮具文旅产业为例

The Organic Combination of TourismCulture and Leather Industry:Taking Shiling LeatherCultural TourismIndustry as anExample

伴随着皮革产业多样化转型的大趋势,以文化旅游来促进皮革产业升级是当前发挥产业集群效应的重要策略。文章以广东狮岭皮具文旅产业作为研究对象,阐述了狮岭皮具的集群结构,从聚集性、关联性、品牌化方面分析了狮岭皮具文旅产业的特点,并针对目前狮岭皮具文旅产业发展现状,从规划配套产业、开展文旅活动等方面提出了创新发展路径。以期通过对狮岭皮具文旅产业的研究,有效促进文化旅游与皮革产业的有机结合,使皮革产业朝着特色集群化快速发展。

With the trend of diversified transformation of the leather industry,promoting the upgrading of the leather industry through cultural tourism is an important way to play the role of industrial clusters.Taking Guangdong Shiling leather cultural tourism industry as the research object,this paper expounds the cluster structure of Shiling leather;The characteristics of Shiling leather,culture and tourism industry are analyzed from the aspects of aggregation,relevance and branding;In view of the current development situation of Shiling leather,cultural and tourism industry,innovative development strategies are put forward from the construction of supporting implementation and development of cultural and tourism activities.It is expected to effectively promote the organic combination of cultural tourism and leather industry through the study of Shiling leather cultural tourism industry,and make the leather industry develop rapidly towards characteristic clustering.