基于可持续发展理念的服装营销策略研究

Research on Clothing Marketing Strategy based on the Concept of Sustainable Development

可持续发展是中国当前倡导的发展趋势,绿色营销作为中国中小企业的一种新营销理念,对促进中国的可持续发展具有重要作用。作为生活必需品,服装往往会快速反映时尚、时代特征和人们的生活方式。考虑到现代时尚的特点,文化和可持续发展的理念已成为服装行业的主导趋势。无论是在国内还是国外,所有能够在市场竞争中获胜的企业都依靠自己的品牌取胜,服装企业也是如此。

Sustainable development is the development trend advocated by China at present.Green marketing,as a new marketing concept of China's small and medium-sized enterprises,plays an important role in promoting China's sustainable development.As a necessity of life,clothing often quickly reflects fashion,the characteristics of the times and people's lifestyle.Considering the characteristics of modern fashion,the concept of culture and sustainable development has become the leading trend of the clothing industry.Whether at home or abroad,all enterprises that can win in the market competition rely on their own brands to win,and so do clothing enterprises.