我国热区全国“一村一品”示范村镇发展现状与路径

Development Status and Path of“One Village,One Product”Model Villages and Towns in Tropical Region of China

党中央、国务院高度重视乡村产业发展,“一村一品”是促进乡村产业振兴的重要手段。利用农业农村部认定的全国“一村一品”示范村镇相关数据,以中国热区为研究视野,从全国“一村一品”示范村镇数量、区域分布、主导产业和产品类型、年度获批情况等方面系统梳理热区“一村一品”示范村镇发展现状;研究探讨热区全国“一村一品”与国家地理标志产品、中国特色农产品优势区产品、全国名特优新农产品名录产品、全国乡村特色产品目录产品、中国农业品牌目录产品之间的品牌关系;在此基础上,剖析热区“一村一品”发展中存在的缺乏统筹规划、主导产业规模小、品牌效应不够明显、产业化水平低、缺乏能人带动等主要问题,并从坚持规划引领、构筑质量安全体系、强化品牌培育、壮大新型经营主体、提高农民组织化水平等方面提出发展路径。

The CPC Central Committee and The State Council attach great importance to the development of rural industries,and“one village,one product”is an important means to promote the revitalization of rural industries.Based on the relevant data of“one village,one product”model towns and villages recognized by the Ministry of Agriculture and Rural Affairs of The People’s Government of China,the development status of“one village,one product”model towns and villages in China’s tropical region was systematically analyzed from the number,regional distribution,leading industries and product types,and annual approval situation.The brand relationships among the national“one village,one product”in tropical region and the products of national geographic indication,the products of advantaged areas of agricultural products with Chinese characteris-tics,the products of national list of famous,special,excellent and new agricultural products,the products of national list of rural characteristic products,and the products of China agricultural brand catalog were researched.On this basis,the main problems of“one village,one product”development in tropical region were analyzed from lack of overall planning,small scale of leading industry,unobvious brand effect,low level of industrialization,and lack of talented leader and so on.At last,the development path was put forward from the aspects of adhering to planning guidance,building quality and safety system,strengthening brand cultivation,strengthening new business entities and improving farmers’organizational level.