海南省三角梅产业调研与分析

Research and Analysis of Bougainvillea Industry in Hainan Province

为充分了解海南三角梅的发展趋势,支撑产业高速发展,采用实地考察、电话访问、资料收集等方法,对海南省的三角梅种植分布区域、种植面积、销售情况、旅游衍生产业、种植重点企业生产情况等产业发展现状进行调查与分析。结果表明,海南省三角梅种植面积1 484 hm^(2),主产市县为海口、昌江、陵水;三角梅花卉产品销售方式有档口直销、市政工程订单式销售、线上销售等。分析认为,在国家生态文明及海南省自由贸易港的建设背景下,加上海南省政府政策的扶持,海南省三角梅产业迎来了全新的发展机遇,但海南省三角梅产业发展仍受限于生产设施、栽培技术、物流交通等,未来三角梅产业的发展可在建立“三角梅生产+观光旅游”花卉旅游体系、建立规范化生产机制、提供三角梅花卉养护管理服务、打造热带特色的三角梅花卉产品品牌等方面加以思考。

To fully understand the development trend of Hainan delphinium and support the rapid development of the industry,this study used fieldwork,telephone interviews,data collection,and other methods to investigate and analyze the distribution area,planting area,sales,delphinium tourism-derived industries,delphinium planting key enterprises production and another industrial development status in Hainan Province.The results show that the planting area of Bougainvillea in Hainan Province is 1484hm^(2),the main producing cities and counties are Haikou,Changjiang,and Lingshui;the sales channels of Bougainvillea flower products include direct sales at stalls,distribution outside the province and orders from municipal projects.The analysis suggests that under the construction of the national ecological civilization and the free trade port of Hainan Province,coupled with the support of the Hainan Provincial Government's policies,the delphinium industry in Hainan Province has ushered in a new opportunity for development,but the development of the delphinium industry in Hainan Province is still limited by pro-duction facilities,cultivation techniques,logistics,and transportation,etc.The future development of the delphinium industry can be considered in establishing the"delphinium production+tourism"flower tourism system,establishing a standardized production mechanism,providing delphinium flower maintenance and management services,and creating tropical characteris-tics of delphinium flower product brand.