市场经济下铜仁古法造纸的传承与开发研究

Research on the Inheritance and Development of Ancient Papermaking under the Market Economy

在市场经济的冲击下,作为国家非物质文化遗产的古法造纸生产模式落后,经济效益不高,传承后继无人,已经逐渐走向了边缘化。古法造纸生存艰难主要因为现代化生产方式已成为主流,市场经济收益成为主导,个人价值观念发生改变。如今,丰富的自然资源与人力资源为古法造纸的开发提供了可行性。为了充分挖掘铜仁古法造纸非物质文化遗产的价值,使它能在市场经济下继续生存,应该在坚持保护原生态古法造纸的前提下,从改良生产模式、提升产品质量及创意、实施多元化运行模式、优化产品推介队伍及渠道、与旅游业合作共赢、打造“活态”传承的博物馆等方面,对古法造纸进行传承与开发,实现既保护好传承好古法造纸,又通过古法造纸拉动经济发展的双赢。

The ancient papermaking is the intangible cultural heritage of the country.Under the impact of the market economy,the production mode of the ancient papermaking is backward,the economic benefit is not high,and there is no successor to inherit,which has gradually become marginalized.The main reasons for the difficult survival of ancient papermaking are that modern production mode has become the mainstream,market economy income has become the dominant factor,and personal values have changed.Nowadays,abundant natural resources and human resources provide a feasible basis for the development of ancient papermaking.In order to fully tap into the value of the intangible cultural heritage of Tongren′s ancient papermaking method and enable it to adapt to the market economy,while adhering to the protection of the original ecological ancient papermaking,we should inherit and develop ancient papermaking by improving production models,improving product quality and creativity,implementing diversified operation models,optimizing product promotion teams and channels,cooperating with the tourism industry for win-win results,and creating a"live"museum for inheritance.Through these measures,a win-win situation can be achieved that not only protects and inherits the intangible cultural heritage of ancient papermaking,but also drives economic development through ancient papermaking.