马克思交往理论视域下数字社群异化问题研究

Research on the Alienation of Digital Communities From the Perspective of Marxist Communication Theory

当前,数字社群丰富和拓展了交往资本主义的含义,为数字文明社群主体之间实现交往自由提供了多元路径。然而,随着数字技术的发展、文化的传播和价值的引导,数字社群的交往理性很容易被资本束缚,产生社群交往手段和交往目的的冲突,引致社群生存异化现象。基于此,文章对数字社群生存交往进行反思与批判的基础上,运用马克思交往理论分析了数字社群异化问题,并提出应对策略。

Currently,digital communities have enriched and expanded the meaning of communicative capitalism,providing multiple paths for the realization of freedom of communication among the subjects of digital civilization communities.However,with the development of digital technology,the dissemination of culture,and the guidance of value,the communication rationality of digital communities is easily constrained by capital,resulting in conflicts between community communication methods and communication purposes,leading to the phenomenon of community survival alienation.Based on this,the article reflects and criticizes the survival and communication of digital communities,and uses Marxist communication theory to analyze the problem of digital community alienation and propose corresponding strategies.