“智能+”背景下零售业全渠道协同机制研究

A research on retail omni channel collaboration mechanism under the background of“intelligence+”

实体零售和网络零售企业为了更好地服务全渠道购物者,需要调整商业模式,实施全渠道战略,做到全渠道覆盖。然而线上线下如何全渠道协同发展便成为困扰零售企业的一大难题。在此背景下,文章采用文献法、案例法从商业模式七要素构建零售业全渠道协同机制,并提出优化路径,从而为线上线下零售企业转型升级提供参考与借鉴。

In order to better serve omni channel shoppers,physical retail and online retail enterprises need to adjust their business models,implement omni channel strategies and achieve omni channel coverage.However,how to achieve the coordinated development of online and offline channels has become a major problem for retail enterprises.Therefore,in this context,this paper adopts the literature method and case method to build the retail omni channel coordination mechanism from the seven elements of the business model,and proposes the optimization path,so as to provide a reference for the transformation and upgrading of online and offline retail enterprises.