面向Z世代消费群的校园O2O模式发展研究——以兔达校园为例

Research on the Development of Campus O2O Mode Oriented for the Generation Z Consumer Groups——Taking Tuda Campus as an Example

随着互联网信息技术的不断进步,电商O2O模式发展迅猛。分析了校园O2O面向的Z世代大学生群体具有的聚类明显、规模庞大等消费特征。以校园O2O兔达校园为例,基于内容、管理、模式、团队、营销五方面构建校园O2O创新服务,并对校园O2O框架设计、营销策略及发展问题进行分析。

With the continuous progress of Internet information technology,the O2O mode of e-business has developed rapidly.This paper analyzes the consumption characteristics of the Z-generation college students oriented campus O2O,such as obvious clustering and large scale.Taking the campus O2O Tuda campus as an example to build the campus O2O innovation service based on five aspects of content,management,mode,team and marketing,and analyze the campus O2O framework design,marketing strategy and development issues.