企业声誉会影响审计收费吗——基于"最受赞赏的中国公司"榜单的证据

Does Corporate Reputation Affect Audit Fees?Evidence Based on the List of"the Most Admired Companies in China"

本文以2007-2018年A股上市公司为样本,用《财富》杂志"最受赞赏的中国公司"榜单衡量企业声誉,考察企业声誉这一非正式制度对审计收费的影响.研究发现,榜上有名企业的审计收费更低,即企业声誉会影响审计师的定价决策,降低审计收费,但这一效应仅在非国有企业样本中存在.进一步研究发现,高声誉的非国有企业的经营风险更低,审计师的审计投入更少,这在一定程度上解释了审计师为什么降低审计收费.本文的研究将声誉机制与审计师决策联系起来,拓宽了有关企业声誉、审计收费及其相互关系的理论认识.

Based on the A-share listed companies from 2007 to 2018,we examine the in-fluence of the corporate reputation,as an informal system,on audit fees.Using the ranking of"the Most Admired Companies in China"as a measure of corporate reputation,we find that firms on the list have lower audit fees,that is,corporate reputation will affect auditors'pricing decision-making and reduce audit fees,but this effect only exists in the sample of non-state-owned enterprises.Further research finds that non-state-owned enterprises with high-reputation have lower operational risks and the auditor makes less effort,which explains why auditors reduce audit fees to some extent.The research links the reputation mechanism with the auditors'pricing decision-making and provides new empirical evidence for the research of corporate reputation,audit fees and their interrelationships.