浅谈柔版印刷操作工艺在包装设计中的应用

Talk About the Application of Flexographic Printing Operation Technology in Packaging Design

产品包装对于品牌理念、市场营销的传播有着至关重要的作用。作为产品的外在载体,包装在印刷过程中需要注意一些问题,以保证印刷的质量满足人们的审美和实用需求。柔版印刷作为一门新兴的印刷工艺,在我国快速发展,取得了长足的经济效益。本文分析柔版印刷的发展历程与现状,并且将柔版印刷过程中需要注意的技术要点与柔版印刷在包装设计中的应用优势作简单论述,以帮助实际包装设计与生产印刷过程相辅相成,从而生产出更加科学合理、美观实用的包装作品。

Product packaging plays a vital role in the communication of brand concept and marketing,as the external carrier of products,packaging needs to pay attention to some problems in the printing process to ensure that the quality of printing meets people’s aesthetic and practical needs.As an emerging printing process,flexographic printing has gradually developed rapidly in China and has achieved great economic benefits.This paper analyzes the development process and current situation of flexographic printing,and briefly discusses the technical points that need to be paid attention to in the flexographic printing process and the application advantages of flexographic printing in packaging design,helping us to make the actual packaging design and production printing process more complementary,and produce more scientific,reasonable,beautiful and practical product packaging works.