数字化时代背景下传统商业设计课程改革探索

Exploration of Traditional Commercial Design Curriculum Reform under the Background of Digital Age

数字化技术早已渗透了包装、样本、文创等传统商业设计品类的设计过程和表达方式,尤其是3D虚拟仿真技术对传统商业设计有着颠覆性影响。数字化商业视觉设计课程是对数字化背景下对传统商业视觉设计课程改革初步探索的成果,亦是将3D虚拟仿真技术引入到传统商业设计教学中的尝试。该课程立足时代,致力于树立学生设计为人民群众服务、用设计传承和弘扬中华优秀传统文化的价值观;培养学生商业视觉设计的思维和技能,尤其是3D虚拟设计的原理和方法。

Digital technology has long penetrated the design process and presentation of traditional commercial design categories such as packaging,samples,and creative arts,especially 3D virtual simulation technology has a disruptive impact on traditional commercial design.The course“Digital Business Visual Design”is the result of the initial exploration of the reform of the traditional business visual design course in the digital background,and is also an attempt to introduce 3D virtual simulation technology into the traditional business design teaching.The course is based on the times and is dedicated to establishing students’values of“design for the people,using design to inherit and promote the excellent Chinese traditional culture”;developing students’thinking and skills of commercial visual design,especially the principles and methods of 3D virtual design.