中华优秀传统文化在现代包装设计中的运用分析

Analysis of the Application of Chinese Excellent Traditional Culture in Modern Packaging Design

中国优秀传统文化是历经岁月洗礼,独具民族魅力,无可复制的文化体系。在现代文化与传统文化、本土文化与世界文化激烈碰撞的今天,包装设计师更应以自信的姿态,更为理性的思维,秉承对本土文化的热衷情怀,更为强烈的民族责任感,推动未来我国包装设计的创新发展之路。本文举例并分析了中国优秀传统文化元素在现代包装设计中的应用形式,逐一探究了传统汉字、传统纹样、传统色彩以及传统美学思想对于现代包装设计的应用与影响,并对将来传统文化与现代包装设计相融合的前景进行展望。

China’s excellent traditional culture is a cultural system that has been baptized over the years and has a unique national charm and cannot be copied.In today’s fierce collision of modern culture and traditional culture,local culture and world culture,packaging designers should adopt a confident attitude and more rational thinking,uphold the passion for local culture and a stronger sense of national responsibility to promote the future[1].The innovative development road of packaging design in our country.This article gives examples and analyzes the application forms of Chinese excellent traditional cultural elements in modern packaging design,and explores the application and influence of traditional Chinese characters,traditional patterns,traditional colors and traditional aesthetics on modern packaging design.Prospects for the integration of packaging design.