商业包装图式纹样设计的人本化思想体现探析

An Analysis of the Human-Centered Thought Embeded in Product Packaging Pattern Design

随着国民经济发展水平提升,大众在商品消费领域的品牌消费倾向日益显著,品牌能否精准切入消费诉求点设计,决定了商品销售的利润水平。包装设计是提升商品附加值的关键要素之一。本研究将在商品包装设计的人本化思想分析基础上,立足新时期的市场环境变化考虑,探讨包装图式、纹样设计表达方式的变化,基于大众认同角度分析包装图式纹样设计的规范标准,最终围绕消费者多元情感诉求提出具体的包装纹样设计策略,形成启示参考。

As the national wealth level increase,there is an increasing willingness in consumers to buy brand name products.Whether the design of the brand can appeal to consumers’demand determines the profit level of product sales.Packaging design is one of the key elements to increase the added value of products.Based on the analysis of product packaging design with human-centered approach that takes into account market changes in the new era,this research discusses the changes in packaging design and pattern design expression as well as the design standards that appeal to the public recognition.Finally,a new packaging pattern design strategy that will meet various consumers’demands is proposed.