怀旧情感体验下的福喜文化IP形象产品设计实践

Design Practice of Husi Culture IP Image Products Under Nostalgic Emotional Experience

福文化与喜文化是中华民族优秀的传统文化,它与人们的生活息息相关。近年来,IP形象以其可快速识别、易于延展的特性飞速涌入大众视野。为研究基于福喜文化的IP形象及衍生品的设计方法,本文通过对比分析、归纳分析、问卷调查、个案研究等方法,以怀旧情感为理论支撑,完成怀旧情感体验下福喜文化IP形象及衍生品设计实践。

FuXi Culture are the outstanding traditional cultures of the Chinese nation,which are closely related to people’s life.In recent years,IP image has rapidly entered the public vision with its characteristics of quick recognition and easy extension.In order to study the design method of IP image and derivative products based on FuXi Culture,this paper completed the design practice of IP image and derivative products of FuXi Culture under nostalgic emotional experience through comparative analysis,inductive analysis,questionnaire survey,case study and other methods.