机遇与挑战:国内国际双循环视野下体育品牌赛事高质量发展研究

Opportunities and Challenges:Research on the High-quality Development of Sports Brand Events from the Perspective of Domestic and International Double Circulation

采用文献资料法和逻辑分析法,对国内外双循环的大背景下国内品牌赛事的高质量发展方向和路径进行研究。认为:在双循环事视野下,国内外体育赛事发展呈现此消彼长的趋势,国内一众体育品牌赛事已经进入全新的发展机遇期,并且已经形成较成熟的发展模式和发展体系,但同国外的老牌体育赛事发展相比仍可通过技术智慧化、组织协调化以及管理权责分明等举措进行进一步的升级并通过同本城市地区文化品牌相结合,形成独特的民族体育赛事品牌,壮大国内体育品牌赛事的发展。

With the methods of literature review and logical analysis,the paper studied the development direction and path of high-quality domestic brand competitions under the background of both domestic and international double circulation.The research concludes that in the double-cycle perspective,the development of domestic and foreign sports events shows a trade-off trend.Many domestic sports brand events have entered a new period of development opportunities,and have formed a mature development model and system,but compared with the development of established sports events abroad,they can still be intelligent and intellectualized through technology.The organization coordination and the management of power and responsibility are further upgraded,and through the combination with the city's regional cultural brand,the unique national sports event brand is formed,and the development of domestic sports brand events is strengthened.