新媒介环境下反腐信息媒介接触对民众清廉感知的影响机制

Research on the Influence Mechanism of Anti-corruption Information Media Contact on People's Perception of Incorruptibility under New Media Environment

提升民众的清廉感知是新时代廉政建设的重要目标,也是巩固党执政基础的现实指向。在新媒介环境下,以议程设置理论为视角来分析当前反腐信息呈现特点,发现其具有海量化、即时性、差异性、浅层化和娱乐化等特征。新媒介既提供给民众多样化获取反腐信息的渠道,又通过反腐信息媒介接触来影响民众清廉感知形成。当前反腐信息媒介接触存在三个“二律背反”问题,即多元化与极端化并存、积极性与消极性并存、趋同性与对抗性并存,这些问题降低了民众清廉感知。民众清廉感知形成受到多重机制影响,分别为反腐信息议程框架影响机制、廉洁心理认知机制和廉洁行为决策机制。基于上述三重影响机制,民众的清廉认知、态度和行为需要从优化反腐信息议程设置、精准投放正面反腐信息和健全反腐信息分类管理制度等方面来共同提升。

Improving people's perception of incorruptibility is an important goal of building a clean government in the new era,and also the realistic direction of consolidating the party's ruling foundation. Under the new media environment,this paper analyzes the characteristics of current anti-corruption information from the perspective of agenda setting theory,and finds that it has the characteristics of quantification,immediacy,difference,superficial and entertainment. New media not only provide diversified channels for people to obtain anti-corruption information,but also affect the formation of people's perception of integrity through the contact of anti-corruption information media. At present,there are three“antithesis phenomena”in the contact of anti-corruption information media,that is,the coexistence of diversification and extreme,the coexistence of positivity and negativity,and the coexistence of convergence and antagonism,which reduce the perception of integrity of the public. The formation of people's perception of incorruptibility is influenced by multiple mechanisms, including the influence mechanism of anti-corruption information agenda framework,incorruptibility psychological cognition mechanism and incorruptible behavior decision-making mechanism.Based on the above three influencing mechanisms, the public's awareness, attitude and behavior of anti-corruption need to be improved from the optimization of anti-corruption information agenda setting,accurate release of positive anti-corruption information and improve the classified management system of anti-corruption information.