第四届杭州亚残运会体育图标的设计思考——基于设计创意、图形和色彩的表达

Thoughts on the Design of Sports Icons for Hangzhou 2022 Asian Para Games—Based on the Expression of Design Creativity,Graphics and Colors

现代国际重大体育赛事都拥有完整、系统、规范的形象景观策略,历届亚运会通过其独特的形象彰显体育竞技精神和举办国的地域文化特色,同时也传递残障人士积极向上、无畏奋斗的精神。本文通过个案分析、实证研究的方法对第四届杭州亚残运会体育图标的设计理念进行图形学、色彩学的剖析,分析其作为运动竞技的主题表达和杭州东方美学特征结合的内在关联。

Modern major international sports events have a complete,systematic and standardized image landscape strategy.Past Asian Games highlight the spirit of sports competition and the regional cultural characteristics of the host country through its unique image,but also convey the positive and fearless spirit.Through case analysis and empirical research,this paper analyzes the design concept of sports ICONS of the 4th Hangzhou Asian Para Games by graphics and chromatology,and analyzes the intrinsic relation between them as the theme expression of sports competition and the combination of Hangzhou Oriental aesthetic features.