中国传统色在农产品区域公用品牌包装设计中的应用——以会理石榴为例

Application of Chinese Traditional Color in Packaging Design of Regional Public Brand of Agricultural Products——Taking Huili Pomegranate as an Example

当前我国高度重视农产品品牌建设,在乡村振兴政策的推动下,农产品区域公用品牌的包装设计成为促进乡村经济发展的重要手段之一。伴随着国民的消费能力不断提升,除了追求各种农产品安全性之外,更加关注商品的美观性,即包装的视觉呈现效果。本文将会理石榴农产品区域公用品牌的包装设计作为研究对象,分析中国传统色在包装设计中的应用,着重优化设计会理石榴包装的策略。

At present,China attaches great importance to the brand construction of agricultural products.Driven by the rural revitalization policy,the packaging design of regional public brands of agricultural products has become one of the important means to promote the development of rural economy.With the continuous improvement of the national consumption ability,in addition to pursuing the safety of various agricultural products,more attention is paid to the beauty of goods,namely the visual presentation effect of packaging.Taking the packaging design of the regional public brand of Huili pomegranate agricultural products as the research object,this paper analyzes the application of traditional Chinese color in packaging design,and focuses on optimizing the design strategy of Huili pomegranate packaging.