色彩对汉字视觉设计叙事的作用

The Effects of Color on Chinese Visual Design Narrative

文章从汉字视觉设计视角出发,讨论色彩对汉字构形叙事的影响。色彩提供了从内容上区分汉字构件层级的作用,具体表现在从标出与阐释两方面为汉字视觉设计的内容生成提供新的叙事方式。色彩赋予构件的标出性较为直接地参与到汉字构形的叙事过程中,对汉字设计的内容传达有着导向作用。与标出作用相比,构件色彩的阐释作用扩展了构件的多元性增加了叙事的路径与方式。根据色彩对汉字视觉设计叙事的扩展,本文简单讨论了平面化汉字字形在多维和动态环境下的运用过程及色彩对汉字升维需求的辅助作用。

From the perspective of visual design of Chinese characters,this paper discusses the influence of color on the structural narrative of Chinese characters.Color provides the function of distinguishing the level of components of Chinese characters in terms of content,which is manifested in providing a new narrative way for the content generation of visual design of Chinese characters from the aspects of marking and interpreting.The marking of components endowed by color directly participates in the narrative process of Chinese character configuration,and plays a guiding role in the content transmission of Chinese character design.Compared with the marking function,the interpretation function of component color expands the diversity of component and increases the path and way of narrative.