非遗传承与包装设计的耦合机制探究

Research on the Coupling Mechanism of Intangible Cultural Heritage Inheritance and Packaging Design

耦合意指两个或两个以上的体系间通过交互作用而彼此影响,从而产生合力并协同完成特定任务的现象,由此建构的耦合机制对于体系各方的主体协作、资源调动与发展优化都具有促进意义。文章选取非遗活态传承与包装设计色彩文化赋能两大系统作为研究对象,从双方的发展现状与困境出发,论证二者建立耦合机制的可能性,并借助诸多案例,从价值目标耦合、资源要素耦合及主体耦合三个维度展开论述,探究二者建立耦合机制的价值所在。

Coupling refers to the phenomenon that two or more systems influence each other through interaction,thus generating joint forces and cooperating to complete specific tasks.The coupling mechanism is of great significance to the main part cooperation,resource mobilization and development optimization of all parties in the system.The article selects two systems of intangible cultural heritage living inheritance and packaging design culture empowerment as the research objects,starting from the development status and difficulties of both sides,demonstrates the possibility of establishing a coupling mechanism between the two sides.From three dimensions of value goal coupling,resource element coupling and subject coupling,the article explores the value of establishing a coupling mechanism with many cases.