生鲜电商平台发展对我国农产品流通的影响研究

Research on the Impact of Fresh Food E-commerce Platform Development on Agricultural Products Circulation in China

基于对我国生鲜电商平台发展现状、类型与特征的梳理,分析生鲜电商平台发展对生鲜农产品流通效率和流通渠道的影响。主要结论:生鲜电商平台通过规模经济、竞争效应和资本深化效应机制,提升生鲜农产品流通效率;生鲜电商平台的发展,会产生对线下渠道的冲击、使线上渠道趋于寡头垄断以及挤压农业生产者利益等问题。

Based on the current situation,types and characteristics of fresh food e-commerce platform development in China,we analyze the impact of fresh e-commerce platform development on the circulation efficiency and circulation channels of fresh agricultural products.We draw the conclusions that fresh food e-commerce platform enhances the circulation efficiency of fresh agricultural products through the mechanism of scale economy,competition effect and capital deepening effect.The development of fresh e-commerce platform will influence offline channels,make online channels tend to oligopoly,and squeeze the interests of agricultural producers.