数字化背景下提升大学生红色文化认同感的路径研究

A Research on the Effective Ways to Enhance College Students’Sense of Red Cultural Identity under the Digital Background

数字化背景下提高大学生红色文化认同感是高校思想政治教育的重要内容之一。当前,我国大学生群体对于红色文化的认同感不高,且根据学校、专业、地域等因素的不同,存在差异性和不均衡性。高校应提高在思政教育中红色文化传播的关注程度,帮助大学生提高红色文化素养,借助数字网络优化高校红色文化传播环境,从理论教学和实践活动双重视角提升高校大学生群体对红色文化的认同感。

It is an important content of the ideological and political education in colleges to improve college students’sense of red cultural identity under the digital background.At present,Chinese college students’sense of identity to red culture is not high,and there is difference and imbalance due to the difference of factors such as school,major and region.Colleges should pay more attention to red culture communication in ideological and political education,help students improve their red culture literacy,optimize the environment for college red culture communication with the help of digital network,and enhance students’sense of identity to red culture from the dual perspectives of theoretical teaching and practical activities.