竹文化在竹文旅康养产业发展中的应用

Application of Bamboo Culture in Bamboo Cultural Tourism and Health Care Industry

随着中国城市化进程的快速发展,生态保护和文化传承逐渐成为当前城市发展过程中不可忽视的核心要素。为满足人民日益增长的美好生活需要,文旅康养产业应运而生,其中竹以其竹文化的载体及天然氧吧的生态特性,成为传统文化与康养旅游产业的一个重要结合点,催生了竹文旅康养产业。文章针对目前竹文旅康养产业发展中存在的对竹文化挖掘不够深入、过于重视康养而忽视文化传承再创新工作等问题,以中国丰富的竹资源和源远流长的竹文化为基础,提出建设清正廉洁、红色印记、忠孝礼信、绿色发展、休闲度假等5个不同特色主题的竹文旅康养产业的构想,以期为中国竹文旅康养产业的发展提供新思路。

With the rapid urbanization process in China,ecological protection and cultural inheritance have gradually become the core elements of urban development that cannot be ignored.The cultural tourism and health care industry has been emerging and flourishing in order to meet people's growing needs for a better life.Bamboo,as a carrier of bamboo culture and a natural oxygen bar with strong ecological characteristics,represents the combination of traditional culture and the healthcare tourism,giving birth to the bamboo culture tourism and health care industry.In view of the problems in the development of bamboo culture tourism and health care industry,including less effort to tap bamboo culture and more attention to health care than cultural inheritance and re-innovation,this paper is based on China's rich bamboo resources and long-standing bamboo culture to propose 5 different themes for the bamboo culture tourism and health care industry,i.e.,‘honest and upright’,‘revolutionary commemoration’,‘loyalty,filialness,courtesy and faith’,‘green development’,and‘leisure and vacation’,with a view to contributing to the development of China's bamboo culture tourism and health care industry.