基于景观视角的茶旅开发及模式优化

Tea tourism development and mode optimization based on landscape perspective

景观影响人类健康与生存环境,茶旅是茶产业转型的重要发展模式,探讨景观视角下的茶旅开发有助于为茶产业高质量发展提供创新路径。通过梳理国内外相关文献,讨论了茶旅发展形成、类型及循环体等景观茶园建设内容,并结合SWOT分析法,分析了茶旅开发的内涵及发展模式。发现资源挖掘不充分、同质化严重、忽视生态价值、茶文化遗产挖掘滞后等现象严重制约了茶旅模式的发展。为此,提出构建自然景观生态型、增强茶文化载体型、挖掘红色文化内涵型、创新民族文化禀赋型等茶旅模式的新型优化发展路径。

Landscape affects human health and living environment,and tea tourism is an important development mode for the transfor⁃mation of tea industry.Exploring the development of tea tourism from the perspective of landscape is helpful to provide an innovative path for the high-quality development of tea industry.Through relevant literature at home and abroad,the formation,type and circula⁃tion of tea tourism and other landscape tea garden construction contents were discussed,and combined with SWOT analysis,the con⁃notation and development mode of tea tourism development were analyzed.It was found that insufficient resource mining,serious ho⁃mogenization,neglecting ecological value,tea cultural heritage mining lagging and other phenomena seriously restricted the develop⁃ment of tea tourism mode.To the end,several new optimal development paths of tea tourism mode were put forward,such as construct⁃ing natural landscape ecology,enhancing tea culture carrier,mining red culture connotation and innovating national culture endow⁃ment.